ABOUT THE ARTIST
Ftoon is a smart and imaginative girl who loves beauty in all its forms. She pursued her college education in media, following it with a master’s degree in strategic communication from King Saud University in Riyadh, Saudi Arabia. Throughout her academic journey, Ftoon’s interests in culture, literature, arts, fashion, and aesthetics flourished, leading her to discover her talent for photography in 2010.
Eager to share her work, she established a presence on Flicker, garnering an increasing following. In early 2014, Ftoon bravely decided to turn her passion into a profession, dedicating a small studio space in her home and creating an Instagram account to receive photography requests, particularly for individuals and children. It wasn’t long before her skills attracted attention, resulting in an opportunity to document a wedding for a client who deeply believed in her.
From that point onwards, her journey in event photography began, as she enrolled in specialized courses, learning from esteemed professionals in the field, and expanding her expertise to various areas of photography.
Philosophy
Ftoon’s artistic philosophy is enhancing reality without altering it. This philosophy is evident in her work, which radiates simplicity, poetry, vibrant colors, and hidden profound meanings that she subtly conveys in each photograph.
Her passion for storytelling and creating happy endings has allowed her to connect with people who share a similar enthusiasm, seeking to document their own stories, special moments, and significant occasions.
Ftoon stresses that the true power of her work lies in her ability to create artworks that capture moments, preserve memories, enhance visuals, and even contribute to increased sales. She looks forward to continuing to make an impact through her photography♥.