Ftoon is a smart and dreamy girl, ambitious with a wild imagination, who appreciates beauty in all its forms. She studied Media and Strategic Communication for both her bachelor’s and master’s degrees at King Saud University in Riyadh, the capital of Saudi Arabia. She has always been interested in culture, literature, arts, fashion, and aesthetics, which helped her discover her talent in photography in 2010. She shared her photography results on her Flickr page, and as time passed, in early 2014, Fatoon bravely decided to turn this talent into a profession. She dedicated a small studio space at home and created an Instagram account to receive requests for photography sessions for people, children, and fashion. Opportunities soon came her way, including documenting a wedding party for a girl who believed in her talent. This marked her entry into the field of event photography.

Her artistic philosophy revolves around the idea of improving reality without the need to change it. This is clearly reflected in her works, which suggest simplicity, poetry, a variety of colors, and profound meanings that she conveys with each shot. Her passion for novels and happy endings paved her path to meet people who are passionate about what she offers, wanting to document their stories, special moments, and important events.

Ftoon emphasized that the real power of what she does lies in creating a new artistic work with each shot, documenting the moment, preserving the memory, beautifying the frame, or increasing sales. She looks forward to continuing to do so.